"I believe technology should empower people, not overwhelm them.“

“Let’s connect if you’re leading digital change, growing an association, or driving AI adoption. I’d love to share notes.”

I help associations and enterprises simplify transformation—so they can focus on what really matters: growth, members, and mission.
As Global COO at HyTechPro, I lead strategy and transformation across our two brands:
🔹 Aplusify – empowering associations and nonprofits to engage, fundraise, and serve better.
🔹 AblyPro – streamlining finance, operations, and CRM for enterprises with Certinia & Salesforce.
With 25+ years in tech and leadership, I specialize in aligning strategy with delivery—so digital change becomes clear, scalable, and human-centered.
I lead a global team of 400+ professionals and focus on:
Building AI + Cloud Transformation Task Forces
Delivering Customer-Centric Service Models
Mentoring Future-Ready Leaders
Embedding TRUST in Everything We Do
Whether it's launching a multi-org CRM, defining a cloud roadmap, or simplifying legacy complexity—I’m passionate about making tech work for people.
Curious how AI, Certinia, or Salesforce can fuel growth in your association or enterprise?
Let’s connect. I share insights, stories, and frameworks from the frontlines of digital transformation.